ECOWATT
Be the change.

SCOTTISH LEADER
The Madness Method - Nobody Knows Where This Show Goes.

Ecowatt had built something genuinely new - a blockchain-enabled platform that made investing in renewable energy and reforestation accessible to anyone. We were tasked with refreshing the brand from the ground up: a new logomark, a living colour system, and a design language capable of carrying the weight of the brands mission. The result was an identity rooted in the natural world - colour inspired by the environment and protected ecosystems across the globe, from the Mesoamerican Reef to the Atlantic Forest of Brazil, a mark built on precision and permanence, and a creative platform, Be the change, that asked something of everyone who encountered it.

Scottish Leader believes in seeing the world differently. And you do see the world differently through other people’s eyes – sharing stories over a whisky. But lockdown stopped all of that. And instead of connecting, we dowsed ourselves in panic and mindless entertainment.

Scottish Leader needed to find a different way to connect with their audience, through content that let them see a different world, from the couch.

So we created The Madness Method – an unconventional interview series that brought enigmatic host, Moonchild Sanelly, and 10 one-of-a kind South Africans together in raw conversation over whisky cocktails concocted by our resident liquid alchemist, The Masked Mixologist.