STRATEGY / CONCEPT / CONTENT / INFLUENCE / MEDIA

BASH
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SCOTTISH LEADER
The Madness Method - Nobody Knows Where This Show Goes.

When you're a new ecommerce platform launching into a market that's already made up its mind, a commercial and a few social posts aren't going to cut it. We needed to give people a reason to not just watch our ads, but rewatch them.
So, to launch Bash, TFG's new omni-channel shopping platform, we hid 5,000+ gift codes inside our TV spot, social content, the app, and across influencer feeds, inspiring savvy shoppers to pause, pinch, and rewatch frame by frame to get their hands on instant discounts on their first purchase.

Scottish Leader believes in seeing the world differently. And you do see the world differently through other people’s eyes – sharing stories over a whisky. But lockdown stopped all of that. And instead of connecting, we dowsed ourselves in panic and mindless entertainment.

Scottish Leader needed to find a different way to connect with their audience, through content that let them see a different world, from the couch.

So we created The Madness Method – an unconventional interview series that brought enigmatic host, Moonchild Sanelly, and 10 one-of-a kind South Africans together in raw conversation over whisky cocktails concocted by our resident liquid alchemist, The Masked Mixologist.

Thirty seconds. Hundreds of codes. The launch film wasn't just something to watch, it was something to play.