DARK SCIENCE
Bringing your beauty
to light.

SCOTTISH LEADER
The Madness Method - Nobody Knows Where This Show Goes.

Skincare is a fast-growing, high demand category driven by a movement toward holistic health and age prevention, made visible through more youthful skin.

Topical applications treat the symptom rather than the cause, offering a biologically inferior solution to oral dose supplements which holistically improve skin health for the long term by activating, supporting and maintaining the body’s ability to rejuvenate, nourish and protect skin it.

Recognising a clear gap in the market for a single supplement solution delivers everything the body needs to improve and maintain skin health and aesthetics, we developed the concept of Dark Science from the gound up - including product development, brand idenity, packaging, communications and a D2C business model.

Scottish Leader believes in seeing the world differently. And you do see the world differently through other people’s eyes – sharing stories over a whisky. But lockdown stopped all of that. And instead of connecting, we dowsed ourselves in panic and mindless entertainment.

Scottish Leader needed to find a different way to connect with their audience, through content that let them see a different world, from the couch.

So we created The Madness Method – an unconventional interview series that brought enigmatic host, Moonchild Sanelly, and 10 one-of-a kind South Africans together in raw conversation over whisky cocktails concocted by our resident liquid alchemist, The Masked Mixologist.