STRATEGY / CONCEPT / CONTENT / INFLUENCE / MEDIA
STRATEGY / CONCEPT / CONTENT / INFLUENCE / MEDIA
STRATEGY / CONCEPT / CONTENT / INFLUENCE / MEDIA
Scottish Leader believes in seeing the world differently. And you do see the world differently through other people’s eyes – sharing stories over a whisky. But lockdown stopped all of that. And instead of connecting, we dowsed ourselves in panic and mindless entertainment.
Scottish Leader needed to find a different way to connect with their audience, through content that let them see a different world, from the couch.
So we created The Madness Method – an unconventional interview series that brought enigmatic host, Moonchild Sanelly, and 10 one-of-a kind South Africans together in raw conversation over whisky cocktails concocted by our resident liquid alchemist, The Masked Mixologist.
Scottish Leader believes in seeing the world differently. And you do see the world differently through other people’s eyes – sharing stories over a whisky. But lockdown stopped all of that. And instead of connecting, we dowsed ourselves in panic and mindless entertainment.
Scottish Leader needed to find a different way to connect with their audience, through content that let them see a different world, from the couch.
So we created The Madness Method – an unconventional interview series that brought enigmatic host, Moonchild Sanelly, and 10 one-of-a kind South Africans together in raw conversation over whisky cocktails concocted by our resident liquid alchemist, The Masked Mixologist.
We made sure no-one could tell where each show was going to go, by keeping guests a mystery before airing and replacing regular interview Q&A’s with a unique deck of cards that ditched the small talk and cut straight to the core.
The random associations each card raised, inspired guests to get surprisingly deep, opening up in ways they never had before and revealing how much even celebs had missed real human connection.
We gave The Madness Method to the people to connect at home and online.
388mil
Impressions
388mil
Impressions
388mil
Impressions
12:1
ROI
12:1
ROI
R85mil
EMV
R85mil
EMV
+7%
Brand Sentiment
+7%
Brand Sentiment
+75%
Share of Voice
+75%
Share of Voice
+44%
Volume
+44%
Volume
© HaveYouHeard Group (Pty) Ltd. All rights reserved.
© HaveYouHeard (Pty) Ltd. All rights reserved.