DIGITAL MEDIA / CONTENT CREATION / Social Media / Sports sponsorship

DIGITAL MEDIA / CONTENT CREATION / SOCIAL MEDIA / SPORTS SPONSORSHIP

DHL. Excellence Delivered.

DHL. Simply Delivered.

To raise awareness and advocacy for DHL across Sub-Saharan Africa, we developed an integrated digital strategy that leverages PR, Influencers, Digital Content and activation built on storytelling, to demonstrate the promise that ‘DHL Delivers’. Some of the large-scale tactical campaign platforms we've built over the last 13 years of partnering with DHL Africa include #AfricaAsOne and Knysna Fires.

This work lead to our appointment as the global digital agency, running the DHL Rugby platfrom, building content strategies and plans, developing campaign concepts and managing the always profiles for DHL's global rugby partnerships.

Showcasing the beauty and potential of Africa, the Africa As One campaign effectively leveraged DHL’s Tier 1 sponsorship of the Rugby World Cup by delivering rugby to Africa and in turn, Africa to the world.

1,2 billion

Impressions on Twitter

1,2 bil

Impressions on Twitter

1,2 bil

Impressions on Twitter

84

Influencers

84

Influencers

84

Influencers

204 million

Total Reach

204 mil

Total Reach

204 mil

Total Reach

18.2 million

Impressions across Facebook

18.2 mil

Facebook Impressions

18,2 mil

Facebook Impressions

30 million

Views on Youtube

30 mil

Views on Youtube

30 mil

Views on Youtube

289:1

ROI

289:1

ROI

289:1

ROI

In response to the devastating Knysna Fires of June 2017, DHL stepped up to be the key logistics support, delivering relief aid to those who needed it. Thanks to a powerful social media campaign, the quantity of the aid supplied by the public was overwhelming.