As England's most iconic premium clothing and accesories brand for children, Trotters had well-defined values and purpose as a business. But, as they expanded beyond their 7 brick and mortar retailers in England to launch stores in the UAE, the USA, and to a global audience through a growing focus on e-commerce, they needed to ensure there brand values and purpose were as clear and relevant across markets.  

We developed their brand identity, to go beyond the intrinsic value and quality of what they sell, to the reason they sell it - sparking joy for children and parents alike through a collection of products created and curated to become a memorable part of every customer's childhood. 

This led to a refreshed CI putting children and the brand's beloved characters at its centre, and an omni-channel campaign strategy that integrates the services, experiences and products offered in their stores with digital and social purchase mechanics, influence led reviews, personalised recommendations and peak promotional campaigns backed by fast delivery and returns.

As England's most iconic premium clothing and accesories brand for children, Trotters had well-defined values and purpose as a business. But, as they expanded beyond their 7 brick and mortar retailers in England to launch stores in the UAE, the USA, and to a global audience through a growing focus on e-commerce, they needed to ensure there brand values and purpose were as clear and relevant across markets.  

We developed their brand identity, to go beyond the intrinsic value and quality of what they sell, to the reason they sell it - sparking joy for children and parents alike through a collection of products created and curated to become a memorable part of every customer's childhood. 

This led to a refreshed CI putting children and the brand's beloved characters at its centre, and an omni-channel campaign strategy that integrates the services, experiences and products offered in their stores with digital and social purchase mechanics, influence led reviews, personalised recommendations and peak promotional campaigns backed by fast delivery and returns.

As England's most iconic premium clothing and accesories brand for children, Trotters had well-defined values and purpose as a business. But, as they expanded beyond their 7 brick and mortar retailers in England to launch stores in the UAE, the USA, and to a global audience through a growing focus on e-commerce, they needed to ensure there brand values and purpose were as clear and relevant across markets.  

We developed their brand identity, to go beyond the intrinsic value and quality of what they sell, to the reason they sell it - sparking joy for children and parents alike through a collection of products created and curated to become a memorable part of every customer's childhood. 

This led to a refreshed CI putting children and the brand's beloved characters at its centre, and an omni-channel campaign strategy that integrates the services, experiences and products offered in their stores with digital and social purchase mechanics, influence led reviews, personalised recommendations and peak promotional campaigns backed by fast delivery and returns.

As England's most iconic premium clothing and accesories brand for children, Trotters had well-defined values and purpose as a business. But, as they expanded beyond their 7 brick and mortar retailers in England to launch stores in the UAE, the USA, and to a global audience through a growing focus on e-commerce, they needed to ensure there brand values and purpose were as clear and relevant across markets.  

We developed their brand identity, to go beyond the intrinsic value and quality of what they sell, to the reason they sell it - sparking joy for children and parents alike through a collection of products created and curated to become a memorable part of every customer's childhood. 

This led to a refreshed CI putting children and the brand's beloved characters at its centre, and an omni-channel campaign strategy that integrates the services, experiences and products offered in their stores with digital and social purchase mechanics, influence led reviews, personalised recommendations and peak promotional campaigns backed by fast delivery and returns.

As England's most iconic premium clothing and accesories brand for children, Trotters had well-defined values and purpose as a business. But, as they expanded beyond their 7 brick and mortar retailers in England to launch stores in the UAE, the USA, and to a global audience through a growing focus on e-commerce, they needed to ensure there brand values and purpose were as clear and relevant across markets.  

We developed their brand identity, to go beyond the intrinsic value and quality of what they sell, to the reason they sell it - sparking joy for children and parents alike through a collection of products created and curated to become a memorable part of every customer's childhood. 

This led to a refreshed CI putting children and the brand's beloved characters at its centre, and an omni-channel campaign strategy that integrates the services, experiences and products offered in their stores with digital and social purchase mechanics, influence led reviews, personalised recommendations and peak promotional campaigns backed by fast delivery and returns.