EXPERIENTIAL / EVENTS / Activations / LIVE PERFORMANCE / INTERACTIVE
IDENTITY / COLLATERAL / ENVIRONMENTAL
EXPERIENTIAL / EVENTS / ACTIVATIONS / LIVE PERFORMANCE / INTERACTIVE
EXPERIENTIAL / EVENTS / ACTIVATIONS / LIVE PERFORMANCE / INTERACTIVE
EXPERIENTIAL / EVENTS / Activations / LIVE PERFORMANCE / INTERACTIVE
JAMESON Creating connection
through shared experience.
The Jameson Experience
The Jameson Experience
The Jameson Experience
To make true connections you have to share meaningful, memorable experiences. From unforgettable one-night-only events to a series of activations all strategically positioned around connection.
That’s why we built and hosted ‘Jameson Connects’, a program of experiential events and activations that brought our audience together and provided them with things to connect over in the moment and long after the moment had passed. Every touchpoint was designed to be broadcast by guests on their social channels alongside a number of opportunities for guests to customise merchandise with the help of artists and illustrators so they could take home personal physical reminders of an unforgettable night.
Jameson Cult Film Club re-invented an existing brand property through a series of one-night-only, fully immersive experiences based on classic cult films, Pulp Fiction, Fight Club and The Matrix.
The "Jameson Connects" series of events and activations brought our audience together through touchpoints that provided them with experiences to connect over in the moment and long after the moment had passed.
40
National Activations
7000+
Guests
1000+
Custom Giveaways
15%
Sales Increase
Jameson x The Sun Met - a bespoke event activation space within The Sun Met. Tailored to meet the overarching theme of the day, while staying true to the brand essence.
© HaveYouHeard Group (Pty) Ltd. All rights reserved.
© HaveYouHeard (Pty) Ltd. All rights reserved.